UP assist is a support service for the elderly and the impaired in the South Adelaide area. Having only just begun the owner was needing branding and promotional items to turn his odd-jobs into a professional business. What was interesting and inspiring about the owner is that he is visually impaired himself. This meant that high contrast and legiblity were the most important factors to incorperate into his logo. He needed to be able to clearly recognize his own logo which in turn caters towards his demographic.

This work was created at allBIZ Supplies.