The Everyday Athlete
The Everyday Athlete
The Everyday Athlete
Farmers Union Iced Coffee
Farmers Union Iced Coffee
Farmers Union Iced Coffee
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
Product
Farmers Union 36g Protein Iced Coffee
Farmers Union 36g Protein Iced Coffee
Problem
The new 36g Protein FUIC can't target the same health conscious audience as their competitors who offer products with amino acids and less KJ.
The new 36g Protein FUIC can't target the same health conscious audience as their competitors who offer products with amino acids and less KJ.
Insight
The working class already achieve their 10k steps and resistance training in their day to day life without it being considered fitness.
The working class already achieve their 10k steps and resistance training in their day to day life without it being considered fitness.
Solution
FUIC 36g Protein isn't for the calorie counter or 4am runners, it's for the everyday athelete.
This is a student project only.
FUIC 36g Protein isn't for the calorie counter or 4am runners, it's for the everyday athelete.
This is a student project only.
TVC
TVC
FUIC will sponsor the AFL 9’s tournament.
a fun focused social, mixed age and gender, non-touch football league. During the lead up to the tournament, players and teams are interviewed on social platforms about who they are and where they come from.
FUIC will sponsor the AFL 9’s tournament.
a fun focused social, mixed age and gender, non-touch football league. During the lead up to the tournament, players and teams are interviewed on social platforms about who they are and where they come from.
Social
Social
Activation
Activation
Jack Jenkins
Jack Jenkins
Jack Jenkins