Product
Telstra's new data plan for rural Australia.
Problem
In rural Australia the phone reception is abysmal. Service providers neglect and consider it as less of a priority (if one at all) to metropolitan areas.
Insight
You can drive for hours in the outback accompanied by only dirt and farm fences.
Solution
Show that Telstra understands the needs of rural Australia and is putting them first, and like the humble farm fence they're connecting the sticks.
This is a student project only.
Out of home
PR
Activation
TVC Storyboard
Radio Script
SFX
phone ringing
Mikey
“Hey Dad, how’s it going”
Bruce (static)
“It’s going alright, did you get the fencing from Marg’s like I said?”
Mikey
“uhhh...nah, I got it when I was in the city”
Bruce (static)
“well there’s your issue, it’s run short mate. This is what I told you about that sh *phone cuts out* city fu *phone cuts out* bunch of mongrel dogs. I should have left over in the shed, can ya get it and drive it down?”
Mikey
“yeah can do, I’m in here now. Where is it?”
Bruce (static)
“should be *phone cuts out*”
Mikey
“sorry you cut out, where is it?”
Bruce (static)
“Near the*phone cuts out*”
Mikey
“You cut out again, where is it?”
Bruce (static)
“fu *phone cuts out* me, it’s near the *phone cuts out*”
Mikey
“You cut out again, where is it?” *fades out*
V.O.
“Should have gone Telstra "
Mikey
“Sorry Dad, connections bad can’t hear ya”
Bruce (static)
“Yeah that’s what I’m saying Mikey, I can’t connect it “